Interactive Spherical Video
Hold on to the left-click and drag your mouse around the video!
I found this video from the “immersive media” website http://demos.immersivemedia.com
It looks like the company is the one behind the scene of Google StreetView technolgy — http://dvice.com/archives/2007/05/dodeca_2360_camera_on_top_of_a.php
Check this out: http://www.immersivemedia.com